Policy guides
Amazon listing policy guides
Six plain-English explainers for the Amazon compliance questions sellers search for most often — each one closes with a button that puts your own listing through the scanner.
- Health claimsWhat "FDA approved" actually means, why Amazon treats the phrase as a restricted claim, and the safe language you can use instead.Read explainer →
- Supplement claimsWhy "cure", "treat", and "prevent" almost always get a supplement listing suppressed, and the structure-function phrasing Amazon permits.Read explainer →
- Beauty claimsWhy promising anti-aging, anti-acne, or pain-relief benefits turns a beauty ASIN into a "cosmeceutic" risk — and the cosmetic-language lane to write in instead.Read explainer →
- Product imageryWhy "before/after" imagery and "results" claims are now treated as health claims, and the listing-photo rules Amazon enforces.Read explainer →
- Comparative claimsWhy phrases like "#1", "best", "ultimate", and "guaranteed" pull listings down — and how to back them up or replace them.Read explainer →
- AppealsThe four sections an Amazon Plan of Action must contain, what to put in each, and the tone that wins reviewers over — written so your first submission gets reinstated instead of bounced back.Read explainer →
Scan my listing
Paste the bullet copy or PDP text you’re about to publish and get a deterministic risk report — flagged phrases, severities, the Amazon Style Guide section each one breaks, and a checklist of fixes before you submit.